On June 7, my seven-year-old son Shawn walked up to the podium to advocate that brain health and brain capital development should start in childhood and before. He clearly laid out for them the seven pillars for building brain capital, which also includes the arts. I took the podium right after him, admittedly, a little [...]

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CEO’s Son, 7 year old Shawn, Advocates for Brain Capital Awareness on World Brain Day

On July 7th, 2025, Shawn Letford, son of CAFFE Strategies CEO Genein Letford, stood before the mayor and city council of Avondale, Arizona, with a heartfelt request: that the city recognize World Brain Day through an official proclamation. Speaking not just for himself, but in unity with his mother Shawn shared their mission which is [...]

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