Brain Capital, CEO Thoughts, Education
July 7, 2025
CEO’s Son, 7 year old Shawn, Advocates for Brain Capital Awareness on World Brain Day
On July 7th, 2025, Shawn Letford, son of CAFFE Strategies CEO Genein Letford, stood before the mayor and city council of Avondale, Arizona, with a heartfelt request: that the city recognize World Brain Day through an official proclamation. Speaking not just for himself, but in unity with his mother Shawn...
Brain Capital, Creativity, Education, Inquiry, Intercultural Creativity, Leadership
March 20, 2025
“Isn’t Music Just Math with More Soul?” — Lessons from an 8-Year-Old Polymath
“Why is music separate from math time?” a student once asked with a furrowed brow. “Aren’t they all the same? Isn’t music, math—and math, music?” Mic drop. At just eight years old, she cracked the code on what many educational systems are just now realizing: the future of learning is...
Arts and Creativity, Brain Capital, Creativity, Leadership, Neuroscience
December 20, 2024
Rest: The Secret Ingredient to Creativity and Brain Optimization
Since it is the end of the year, I have a gift fro you. Did you know your intercultural creativity and brain capital depend on your ability to rest? Yes, you read that right. Rest isn’t just a nice bonus—it’s a vital brain-building strategy. Happy holidays! In the book I...
Arts and Creativity, Brain Capital, CEO Thoughts, Creative Culture, Intercultural Creativity, Leadership, Lyrics 'N Leadership, Team Building, Teamwork
November 20, 2024
Why Translating Ideas Is the New Workplace Superpower
In today’s increasingly global and diverse world, one thing is clear: if you can take an idea and remix it like a DJ across different communication styles—you're winning. This is what NeuroSomatic Creativity® trains you to do. Translating a concept from one form (say, a chart) into another (like a...
Arts and Creativity, Brain Capital, Creativity, Education, Intercultural Creativity, Leadership, Lyrics 'N Leadership
October 20, 2024
Yes! The Arts Are for YOU Too (Even If You Can’t Draw a Stick Figure)
Let’s get this out of the way: not being able to paint like Picasso or play piano like Chopin does not mean you aren’t creative. Too many people believe that unless they’re holding a paintbrush or pirouetting across a stage, creativity just isn’t their thing. This, friends, is a tragic...
Arts and Creativity, Brain Capital, Creative Culture, Leadership
September 20, 2024
Imagination: Your Brain’s Superpower for Creativity, Health, and Joy
Your imagination isn’t just for kids—it’s one of the most powerful tools your brain has. Like a rocket thruster, it propels creativity, shapes identity, and strengthens both brain skills and mental well-being. Children use imagination to test limits and explore who they are becoming, but adults benefit just as much....