Category Archives For:
CEO Thoughts
Brain Capital, CEO Thoughts, Leadership, Neuroscience
August 11, 2025
On June 7, my seven-year-old son Shawn walked up to the podium to advocate that brain health and brain capital development should start in childhood and before. He clearly laid out for them the seven pillars for building brain capital, which also includes the arts. I took the podium right...
Brain Capital, CEO Thoughts, Education
July 7, 2025
CEO’s Son, 7 year old Shawn, Advocates for Brain Capital Awareness on World Brain Day
On July 7th, 2025, Shawn Letford, son of CAFFE Strategies CEO Genein Letford, stood before the mayor and city council of Avondale, Arizona, with a heartfelt request: that the city recognize World Brain Day through an official proclamation. Speaking not just for himself, but in unity with his mother Shawn...
Arts and Creativity, Brain Capital, CEO Thoughts, Creative Culture, Intercultural Creativity, Leadership, Lyrics 'N Leadership, Team Building, Teamwork
November 20, 2024
Why Translating Ideas Is the New Workplace Superpower
In today’s increasingly global and diverse world, one thing is clear: if you can take an idea and remix it like a DJ across different communication styles—you're winning. This is what NeuroSomatic Creativity® trains you to do. Translating a concept from one form (say, a chart) into another (like a...
Brain Capital, CEO Thoughts, Intercultural Creativity, Leadership
August 18, 2024
🎁 “Do You See What I See?” — How Diversity Shapes Your Brain and Creativity
Every holiday season, the familiar carol asks, “Do you see what I see?” And if we’re being honest, the answer is: No. No one sees the world exactly the same way you do. Your brain—your thoughts, perceptions, and creative ideas—is shaped by your lived experiences, genetics, cultural background, and belief...
Brain Capital, CEO Thoughts, Creativity, Leadership, Lyrics 'N Leadership
August 18, 2024
🎶 Boom Boom Ta-Ta Boom! The Power of Patterns in Creativity and Brain Capital
Boom Boom Ta-Ta Boom! Boom Boom Ta-Ta Boom! Can you feel that rhythm? That pattern pulsing through your body? Patterns are everywhere—woven into nature, architecture, the arts, your social interactions, and yes, even in your beating heart. If you stop and really look around, you’ll see: the world is built...
Brain Capital, CEO Thoughts, Creativity, Inquiry, Leadership
July 16, 2024
🧠 Everything Is Connected: The Brain, Creativity & the Power of Integration
"Realize that everything is connected to everything else." – Leonardo da Vinci Leonardo da Vinci wasn’t just an artist—he was a scientist, inventor, and deep thinker who understood the power of connection. And when it comes to brain capital, this timeless insight couldn’t be more relevant. At its core, brain...
CEO Thoughts, Inquiry, Research
November 20, 2023
Exploratory Inquiry vs Explanatory Inquiry
Exploratory and explanatory inquiries represent two pivotal approaches in the realm of research and development. While both play crucial roles in advancing our knowledge and practice, they serve very different purposes and yield distinctly separate outcomes. Let’s take a look at each of them. Exploratory Inquiry: Driving Innovation Exploratory...
CEO Thoughts, How To, Leadership, Team Building, Teamwork
November 14, 2023
How to Make Meaning That Matters at Work
When you step into your workplace, the significance of your actions and their impact on the wider world is not just a matter of personal fulfillment but also an important component of your professional efficacy. Research indicates that employees who perceive their work as meaningful exhibit increased levels of happiness,...
CEO Thoughts, Creative Culture, Leadership, Team Building, Teamwork
November 10, 2023
The Power of Self, Social Connectedness, and Support in the Workplace
The Foundation of Leadership: Understanding Your Inner Self Understanding yourself is the pre-work that sets the tone for effective leadership. It’s not just a personal journey but a necessary step towards guiding and inspiring others in the workplace. And when done with care and consideration for what constitutes appropriate transparency,...
CEO Thoughts, Creative Culture, Intercultural Creativity, Leadership, Teamwork
November 7, 2023
The Critical Role of Innovative Creativity in the Workplace
Innovative creativity is vital to every role and responsibility in a company. It is not merely an asset for the traditionally 'creative' professions but a fundamental skill set for all, particularly in an era where automation looms large. The skill of creativity (and make no doubt about it, creativity is...